Cookie Policy

1. Introduction

Cookies and tracking technologies help Vexor deliver a fast, secure, and personalized user experience. These tools allow us to understand how the platform is used, keep your account secure, operate the recommendation system, and improve app performance. This policy applies to all Vexor applications, websites, APIs, and related services.

2. What Are Cookies?

Cookies are small text files stored on your device when accessing a website or mobile application. Cookies may be stored temporarily (session cookies) or for longer periods (persistent cookies), depending on their purpose.

Vexor also uses similar technologies including:

• SDK tracking within mobile apps
• Pixels and image beacons
• Local storage and secure in-app storage
• Device identifiers and hashed analytics tokens

3. Types of Cookies Used by Vexor

Vexor uses several categories of cookies to operate and enhance the platform. These include:

A. Essential Cookies (Required)

These are strictly necessary for the platform to function:

• Account login and authentication
• Security, fraud prevention, and session management
• Core navigation and video-loading functionality
• Cookie consent form functioning

Essential cookies cannot be disabled.

B. Performance & Stability Cookies

• App crash reports and diagnostics
• Video playback performance and latency tracking
• Server load balancing and content delivery optimization

C. Analytics Cookies

• User interaction patterns (scroll, views, likes, search behavior)
• Traffic sources and geographic insights
• Algorithm training signals
• Bug detection and product improvement insights

D. Personalization Cookies

• Customized “For You” feed
• Recommended creators, sounds, and categories
• Language and region preferences

E. Advertising & Monetization Cookies

Used only if advertising features are enabled:

• Ad personalization and relevance
• Frequency capping (avoid showing the same ad repeatedly)
• Ad performance and reporting metrics

F. Third-Party Cookies

Trusted partners may set their own cookies for:

• Analytics (Firebase, Mixpanel, Amplitude)
• Content delivery and media hosting
• Security and abuse detection
• Authentication
• Payment processing

4. Purposes of Cookie Usage

Vexor uses cookies to:

• Keep accounts authenticated and secure
• Deliver fast, personalized content feeds
• Store in-app settings such as region, volume, and accessibility preferences
• Measure app performance, fix bugs, and prevent crashes
• Enforce safety rules and detect harmful or abnormal behavior
• Enable ads, creator monetization, and virtual currency systems

5. Legal Basis for Cookie Usage

Under GDPR and the ePrivacy Directive, Vexor must obtain user consent for all non-essential cookies. Users may adjust cookie preferences at any time through:

• Vexor’s cookie banner
• In-app privacy settings
• Browser-level cookie management

6. Managing and Disabling Cookies

Users can disable or manage cookies using browser or device settings. However, disabling essential cookies may prevent you from:

• Logging into your account
• Uploading or watching content
• Accessing personalized features

Browser-Specific Cookie Guidance:

• Chrome → Settings → Privacy → Cookies
• Safari → Preferences → Privacy
• Firefox → Options → Privacy & Security
• Edge → Settings → Cookies and Site Permissions

7. Controls for Mobile Applications

In mobile apps, cookie-like tracking may be controlled using:

• In-app privacy control panel
• iOS App Tracking Transparency (ATT)
• Android Privacy Dashboard

8. Do Not Track (DNT) Signals

Browsers may send a Do Not Track request; however, no global technical standard exists. Therefore, Vexor does not currently respond to DNT signals but may update this policy if the standard becomes regulated and widely adopted.

9. Data Gathered Through Cookies

Data collected may include:

• IP address and device identifiers
• Approximate region and locale
• System performance metrics
• Content interaction and engagement data
• Error logs, crash diagnostics, and latency
• Session duration, referral data, and navigation behavior

10. Duration of Cookies

Cookies are stored for different durations depending on purpose:

• Session Cookies: Deleted when the app or browser is closed.
• Persistent Cookies: Remain for a fixed retention period or until deleted by the user.

11. Updates to This Cookie Policy

Nexa Group may update this Cookie Policy to reflect:

• Changes in technology
• New app features or functionality
• Legal or regulatory updates
• Security enhancements

Revised versions will be posted with an updated effective date.

12. Contact Information

For questions regarding cookies or tracking technology, contact:

Email: privacy@vexor.to
DPO: dpo@vexor.to
General Support: support@vexor.to
Parent Company Legal: legal@nexa-group.org