Branded Content & Disclosure Policy

1. Purpose & Regulatory Context

ReelCiety is built on authenticity and creative expression. When commercial relationships influence content, users must be clearly informed.

This policy is designed to comply with global advertising and consumer-protection regulations, including FTC guidelines (U.S.), ASA (UK), EU consumer law, and equivalent authorities worldwide.

2. Definition of Branded Content

“Branded Content” includes any post, reel, story, video, or live stream that is influenced by a commercial relationship, including but not limited to:

• Paid sponsorships or endorsements
• Free products or services provided in exchange for exposure
• Affiliate marketing and referral links
• Brand partnerships or ambassadorships
• Content created at a brand’s request or direction
• Performance-based or commission-based promotions

3. Mandatory Disclosure Requirements

All branded content must be clearly and conspicuously disclosed. Creators and brands must:

• Use ReelCiety’s official “Paid Partnership” or “Sponsored” labels
• Ensure disclosures are visible without user interaction
• Avoid ambiguous or hidden disclosure language
• Disclose material connections even if no payment was exchanged

Disclosures must be understandable to an average user and not buried in hashtags or captions.

4. Creator Responsibilities

Creators publishing branded content are responsible for:

• Accurately representing the brand relationship
• Ensuring all claims are truthful and substantiated
• Complying with ReelCiety content and safety policies
• Refusing partnerships that violate platform rules or laws
• Maintaining editorial integrity and user trust

5. Brand Responsibilities

Brands and advertisers engaging creators must:

• Require proper disclosure of sponsorships
• Not pressure creators to conceal paid relationships
• Ensure marketing claims are legally compliant
• Avoid deceptive or manipulative practices
• Respect creator independence and platform rules

6. Prohibited Branded Content Practices

The following practices are strictly prohibited:

• Undisclosed paid promotions
• Fake reviews or testimonials
• Misrepresentation of personal experience
• Astroturfing or coordinated deceptive campaigns
• Promoting prohibited or restricted products

7. Influencer Marketing & Affiliate Links

Affiliate links and influencer marketing must be disclosed clearly. Statements such as “I may earn a commission” or platform-approved disclosure labels are required.

Link shorteners or redirects may not be used to obscure commercial intent.

8. Youth & Vulnerable Audience Protections

Branded content may not exploit or target vulnerable populations. Restrictions include:

• No marketing of age-restricted products to minors
• No manipulation of emotional or financial vulnerabilities
• No deceptive health, beauty, or body-image claims

9. Review & Enforcement

ReelCiety may review branded content through automated systems and human moderation. Enforcement actions may include:

• Labeling or relabeling content
• Content removal or visibility reduction
• Monetization suspension
• Account penalties or termination

10. Reporting & Complaints

Users may report undisclosed or misleading branded content via the Reporting Center. Brands and creators may also appeal enforcement decisions.

11. Legal Liability & Indemnification

Creators and advertisers are solely responsible for compliance with advertising laws. ReelCiety and Nexa-Group disclaim liability for false or unlawful claims made in branded content.

12. Policy Updates

This policy may be updated to reflect regulatory changes, enforcement trends, or platform evolution. Continued use constitutes acceptance.

13. Contact

Branded Content Review: branded@reelciety.com
Advertising Compliance: ads@reelciety.com
Legal: legal@nexa-group.org