Brand Safety Standards

1. Purpose & Scope

ReelCiety is a visual-first social platform where brands interact directly with global audiences. Brand safety is critical to preserving trust, commercial integrity, and platform sustainability.

These standards apply to all advertising placements, sponsored content, creator partnerships, brand accounts, and monetized distribution across ReelCiety.

2. Core Brand Safety Principles

ReelCiety’s brand safety framework is built on the following principles:

• Protection from harmful or illegal content adjacency
• Transparency in ad placement and content labeling
• Prevention of misinformation, extremism, and exploitation
• Respect for cultural, regional, and legal sensitivities
• Preservation of user trust and platform integrity

3. Unsafe Content Categories

Brand placements will not appear adjacent to, within, or in connection with content involving:

• Violence, terrorism, or extremist ideology
• Hate speech or harassment targeting protected groups
• Sexual exploitation or abuse, including CSAM
• Graphic injury, death, or excessive gore
• Illegal drugs, weapons, or criminal activity
• Fraud, scams, or deceptive financial schemes
• Self-harm or suicide-related material
• Political manipulation or election interference

4. Contextual & Semantic Ad Placement

ReelCiety uses contextual analysis to evaluate the surrounding environment where ads or branded content appear. This includes:

• Caption and hashtag analysis
• Visual and audio recognition signals
• Creator history and behavioral patterns
• User engagement signals and report history

Placement decisions may be adjusted dynamically to maintain brand safety.

5. Creator Eligibility & Monetization Controls

Creators must meet brand safety eligibility requirements to receive advertising or partnership placements. Factors include:

• Consistent compliance with Community Guidelines
• No recent severe or repeated policy violations
• Accurate disclosures and authentic behavior
• Appropriate audience demographics

6. Advertiser Controls & Preferences

Advertisers may select safety tiers, exclusions, and preferences, including:

• Content category exclusions
• Creator eligibility thresholds
• Regional and language filters
• Audience sensitivity levels

7. Pre-Bid & Post-Placement Review

Brand safety is enforced through:

• Pre-bid screening of eligible inventory
• Real-time monitoring of placements
• Post-placement audits and reviews
• User and advertiser reporting mechanisms

8. Handling Brand Safety Incidents

If a brand safety incident occurs, ReelCiety may:

• Immediately remove or pause affected placements
• Issue credits or refunds where appropriate
• Investigate the root cause
• Adjust systems to prevent recurrence

9. Prohibited Brand Practices

Brands and agencies may not:

• Intentionally seek unsafe or controversial placements
• Exploit tragedies, crises, or sensitive events
• Encourage harmful engagement or outrage tactics
• Mislead users through deceptive creative

10. Regulatory & Industry Alignment

ReelCiety aligns its brand safety standards with recognized frameworks such as:

• Global Alliance for Responsible Media (GARM)
• Digital Advertising Alliance (DAA)
• EU Digital Services Act (DSA)
• Local consumer protection authorities

11. Enforcement & Penalties

Violations of brand safety standards may result in:

• Ad rejection or removal
• Monetization suspension
• Account restrictions or termination
• Termination of advertising agreements

12. Liability Disclaimer

While ReelCiety employs robust safeguards, absolute prevention cannot be guaranteed. Nexa-Group and ReelCiety disclaim liability for indirect reputational impact, subject to applicable law.

13. Policy Updates

These standards may be updated to reflect evolving risks, regulations, and industry best practices.

14. Contact

Brand Safety: brandsafety@reelciety.com
Advertising Support: ads@reelciety.com
Legal: legal@nexa-group.org