ReelCiety Enterprise Advertising Guidelines
These Enterprise Advertising Guidelines establish the standards, requirements, restrictions, and governance framework for large-scale advertisers, agencies, enterprise partners, and institutional advertisers operating on ReelCiety.
1. Purpose & Scope
Enterprise advertising on ReelCiety enables large organizations, agencies, multinational brands, and institutional advertisers to reach audiences at scale. Due to increased reach and societal impact, enterprise advertisers are subject to heightened compliance, transparency, and oversight standards.
These guidelines apply to:
- Enterprise advertisers and agencies
- Political, public-interest, or issue-based campaigns
- High-volume or high-spend advertising accounts
- Cross-border and multi-market campaigns
2. Eligibility & Vetting
Enterprise advertising access requires:
- Verified legal entity status
- Disclosure of ownership and controlling interests
- Designated compliance and billing contacts
- Completion of enhanced due diligence where required
Nexa-Group reserves the right to deny or revoke enterprise access at its sole discretion.
3. Transparency & Disclosure Obligations
Enterprise advertisers must:
- Clearly identify the sponsoring entity
- Disclose agency relationships where applicable
- Label political, advocacy, or issue-based advertising
- Maintain accurate advertiser identity records
4. Content Standards
All enterprise advertising content must comply with:
- ReelCiety Community Guidelines
- Advertising Policy and Brand Safety Standards
- Applicable consumer protection and advertising laws
- Regional content and cultural sensitivities
5. Prohibited Enterprise Advertising
The following are strictly prohibited:
- Deceptive, misleading, or manipulative campaigns
- Disinformation or coordinated influence operations
- Targeting designed to exploit vulnerable populations
- Ads promoting illegal products or services
- Foreign interference in domestic elections
6. Political & Public-Interest Advertising
Political and civic advertising is subject to:
- Additional verification requirements
- Geographic and jurisdictional restrictions
- Public transparency disclosures
- Ad archive retention where legally required
7. Targeting & Data Use
Enterprise advertisers may not:
- Use sensitive personal attributes for targeting
- Engage in discriminatory ad delivery
- Bypass platform privacy controls
- Combine ReelCiety data with unlawful datasets
8. Measurement, Reporting & Audits
ReelCiety may:
- Audit campaign compliance and performance data
- Require reporting on campaign objectives and outcomes
- Limit metrics where necessary to protect privacy
9. Enforcement & Penalties
Violations may result in:
- Ad rejection or removal
- Suspension of enterprise advertising privileges
- Termination of advertising agreements
- Legal or regulatory escalation
10. Financial Terms & Billing Integrity
Enterprise advertisers must adhere to:
- Accurate billing information
- Timely payment obligations
- Fraud prevention and chargeback rules
11. Crisis & Emergency Restrictions
During sensitive events, ReelCiety may:
- Pause or limit advertising categories
- Restrict monetization near crisis-related content
- Apply heightened review standards
12. Limitation of Liability
Nexa-Group and ReelCiety disclaim responsibility for advertiser-user disputes, subject to applicable law. Advertisers remain fully responsible for their content, claims, and legal compliance.
13. Modifications & Termination
ReelCiety may modify or terminate enterprise advertising access at any time for compliance, safety, legal, or business reasons.
14. Contact
Enterprise Advertising: enterprise-ads@reelciety.com
Brand Safety: brandsafety@reelciety.com
Legal: legal@nexa-group.org
