AI-Generated Media & Deepfake Policy

1. Purpose & Risk Context

Advances in artificial intelligence enable the creation of highly realistic images, videos, audio, and avatars that may mislead audiences, impersonate individuals, or manipulate public opinion. ReelCiety permits responsible creative use of AI while strictly prohibiting deceptive, harmful, or abusive applications.

This policy reflects global regulatory trends related to synthetic media, election integrity, fraud prevention, child safety, and consumer protection.

2. Definition of AI-Generated & Synthetic Media

AI-generated or synthetic media includes any content that is:

• Fully generated by artificial intelligence systems
• Partially altered using AI tools
• Digitally manipulated to alter identity, speech, actions, or context
• Produced using deepfake, face-swap, voice-clone, or avatar technologies

3. Mandatory Disclosure Requirements

Users must clearly disclose when content is significantly AI-generated or manipulated. Disclosure may be required via:

• In-app AI content labels
• Captions or visible text indicators
• Platform-applied labels following detection

Failure to disclose may result in enforcement even if the content is otherwise allowed.

4. Prohibited AI & Deepfake Content

The following uses of AI-generated media are strictly prohibited:

• Impersonation of private individuals without consent
• Sexualized or exploitative synthetic content
• Deepfakes involving minors (zero tolerance)
• Fraud, scams, or financial deception
• False emergency, crisis, or disaster depictions
• Misleading political or election-related deepfakes
• Non-consensual voice or likeness cloning

5. Public Figures & Satire

AI-generated content depicting public figures may be permitted only when:

• Clearly labeled as satire, parody, or fictional
• Not presented as factual or authentic footage
• Not used to mislead audiences on public policy, health, or elections

Satirical protection does not apply when harm, deception, or manipulation is present.

6. Political & Civic Safeguards

Synthetic media related to elections, governance, or public institutions is subject to heightened restrictions. ReelCiety may:

• Remove misleading political deepfakes
• Apply warning labels and reach reduction
• Disable monetization
• Escalate content for regulatory review

7. Child Safety Protections

Any AI-generated content involving minors receives the highest enforcement priority. This includes:

• Realistic or stylized depictions of minors
• Synthetic voice or image generation
• Age-progression or age-regression imagery

Violations result in immediate account termination and law enforcement reporting.

8. Detection & Technical Controls

ReelCiety employs a combination of:

• Automated AI-detection systems
• Metadata and watermark analysis
• Behavioral signals and reporting patterns
• Human expert review teams

Detection systems are continuously updated to address evolving generative technologies.

9. Distribution & Visibility Controls

AI-generated content may be subject to:

• Reduced algorithmic reach
• Exclusion from Explore or recommendations
• Mandatory labels or content warnings
• Sharing or remix limitations

10. Monetization Restrictions

AI-generated content is ineligible for monetization when it:

• Depicts real individuals without consent
• Includes political or civic manipulation
• Contains deceptive or misleading elements
• Violates advertiser safety standards

11. Enforcement Actions

Violations may result in:

• Content removal
• Labeling or reach limitation
• Account strikes
• Permanent bans for severe misuse

12. Appeals & Review

Users may appeal AI-related enforcement decisions. Appeals are reviewed by specialized moderation teams with expertise in synthetic media and deception risks.

13. Legal & Regulatory Alignment

This policy aligns with emerging AI governance frameworks, election integrity laws, consumer protection standards, and child safety regulations across jurisdictions.

14. Policy Updates

ReelCiety reserves the right to update this policy in response to technological, legal, or societal developments related to generative AI.

15. Contact

AI & Integrity: ai-integrity@reelciety.com
Safety Team: safety@reelciety.com
Legal: legal@nexa-group.org