Enterprise-grade Ads Guidance

1. Purpose & Scope

Vibble is a real-time conversation platform where ads can appear alongside breaking news, cultural moments, and live discussions. Enterprise advertisers require predictable safety, high-quality placements, and governance aligned with global standards.

This guidance applies to:

• Large brands and multinational advertisers
• Media agencies and performance marketing partners
• Verified organizations using paid campaigns
• Public-sector or institutional campaigns where allowed by law

2. Alignment with Vibble Policies

All enterprise campaigns must comply with:

• Ads & Sponsorship Policy
• Advertiser Content Restrictions
• Community Guidelines
• Election & Political Advertising Policies (where applicable)
• Local advertising, consumer-protection, and disclosure laws

3. Creative Standards & Quality Expectations

Enterprise advertisers are expected to meet elevated creative standards:

• Clear value proposition and accurate product representation
• No misleading “fake UI,” fake alerts, or deceptive call-to-actions
• No exaggerated or unsubstantiated performance claims
• High-resolution image and video assets suitable for modern displays
• Accessible creative where possible (contrast, readable typography, captions)

Ads that may confuse, frighten, or manipulate users are likely to be rejected or restricted.

4. Targeting, Frequency & User Experience

To protect user experience and respect privacy, enterprise advertisers should:

• Use targeting based on interests, language, and context, not on sensitive attributes
• Avoid excessive frequency caps that lead to ad fatigue or annoyance
• Respect opt-out and privacy preferences where regional law requires
• Test and refine campaign settings to minimize irrelevant impressions

Vibble may apply additional limitations in sensitive categories (e.g., health, finance, politics).

5. Brand Safety & Content Adjacency

Enterprise advertisers can leverage Vibble’s brand safety controls:

• Topic and keyword exclusions for adjacency-sensitive brands
• Category exclusions (e.g., politics, mature content, crisis-related topics)
• Avoidance of placements near hate, extremism, or graphic content
• Automatic exclusion from content that violates community policies

For high-sensitivity sectors (financial, healthcare, public-sector), additional safeguards or whitelisting frameworks may be implemented.

6. Political, Health & Sensitive Sector Campaigns

Campaigns in regulated sectors such as politics, healthcare, finance, and gambling are subject to:

• Additional legal and compliance checks
• Disclosure and transparency requirements
• Targeting restrictions (e.g., no micro-targeting of vulnerable groups)
• Possible geo-limits based on local law

Vibble may reject or limit campaigns that cannot demonstrate regulatory compliance.

7. Measurement, Tracking & Attribution

Enterprise advertisers may integrate measurement via:

• Vibble’s native analytics dashboards
• Pixel-based or server-side tracking, subject to privacy law
• Approved third-party measurement partners

Advertisers must ensure that:

• Cookies and tracking technologies comply with consent and disclosure rules
• No invasive fingerprinting or cross-site tracking beyond legal allowances
• Data-sharing agreements with third parties respect user rights and Vibble’s policies

8. Creative Review & Pre-Clearance

Vibble may require pre-clearance for certain enterprises, regions, or categories. This may involve:

• Manual review of sample creatives and landing pages
• Verification of licensing for music, images, and brand assets
• Review of claims, disclaimers, and mandatory labeling

Large campaigns, product launches, or time-sensitive events should be submitted early to allow adequate review time.

9. Use of Vibble Brand & Co-Marketing

Enterprise advertisers must follow the Brand Asset Guidelines when referencing Vibble in campaigns or co-marketing:

• Use only approved logos, lockups, and badges
• Do not imply endorsement or partnership unless contractually agreed
• Submit co-branded creative for approval before launch

10. Fraud, Misrepresentation & Penalties

The following behaviors are strictly prohibited and may result in campaign suspension or account termination:

• Click injection or artificially inflating performance metrics
• Using misleading landing pages or bait-and-switch tactics
• Promoting counterfeit goods or illegal services
• Distribution of malware, phishing pages, or deceptive downloads

Vibble may also notify affected users, partners, and relevant authorities in severe fraud cases.

11. Accessibility & Inclusive Advertising

Enterprise advertisers are encouraged to adopt inclusive standards:

• Provide captions for audio/video-based ads where possible
• Use accessible color contrast and font sizes
• Avoid content that stigmatizes disability or protected characteristics

12. Escalation & Issue Resolution

Enterprise advertisers may contact Vibble for:

• Disputes about ad approvals or rejections
• Questions about brand safety decisions
• Escalation of urgent issues affecting campaigns

Vibble will provide case-by-case review and, where appropriate, written rationales for major enforcement decisions.

13. Contact Information

Advertising & Campaigns: ads@vibble.to
Brand & Enterprise Partnerships: brands@vibble.to
Enterprise Sales & Strategy: enterprise@vibble.to
Policy & Compliance: compliance@vibble.to
Legal & Regulatory: legal@vibble.to

14. Updates to This Guidance

Vibble may update this Enterprise-Grade Advertising Guidance to reflect changes in law, market standards, ad formats, or platform risk assessments. The latest version will be available in the Vibble Policy Center with a clearly marked effective date.