Cookie Policy

1. Overview & Purpose

This Cookie Policy applies to the Friendium website (friendium.com), applications, and related services (collectively, the “Services”). It explains what cookies are, how and why Friendium uses them, and the choices available to users.

This Policy is intended to meet transparency obligations under global privacy and e-privacy laws, including the GDPR, ePrivacy Directive, CCPA/CPRA, and similar frameworks.

2. What Are Cookies?

Cookies are small text files placed on your device by a website or application. They allow the service to recognize your device, remember preferences, and enable essential functionality.

In addition to cookies, Friendium may use similar technologies, including:

• Local Storage: Browser-stored data for preferences and session continuity.
• Pixels & Tags: Small code snippets used for analytics and performance measurement.
• SDKs: Software components in mobile applications that provide similar functions.

3. Types of Cookies Used by Friendium

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of Friendium and cannot be disabled without impairing core functionality.

• User authentication and session management.
• Security protections, fraud detection, and abuse prevention.
• Load balancing and service availability.

3.2 Functional Cookies

Functional cookies allow Friendium to remember user preferences and settings, enhancing usability and personalization.

• Language and regional preferences.
• Interface layout and display options.
• Accessibility settings.

3.3 Analytics & Performance Cookies

These cookies help us understand how users interact with Friendium so we can improve performance, stability, and user experience.

• Page views, interaction patterns, and feature usage.
• Error diagnostics and crash reporting.
• Aggregate usage statistics.

Analytics data is processed in aggregated or pseudonymized form wherever possible.

3.4 Security & Integrity Cookies

Friendium uses specialized cookies and identifiers to protect users and the platform.

• Detection of suspicious login attempts.
• Bot mitigation and spam prevention.
• Account integrity and risk scoring.

3.5 Advertising & Measurement Cookies (If Applicable)

If advertising or promoted content is enabled on Friendium, cookies may be used to:

• Measure ad performance and reach.
• Prevent fraud and invalid traffic.
• Ensure frequency capping and relevance.

Friendium does not permit third-party behavioral advertising cookies without appropriate legal bases and disclosures.

4. First-Party vs Third-Party Cookies

First-Party Cookies are set directly by Friendium and are primarily used for functionality, security, and analytics.

Third-Party Cookies may be set by approved service providers acting on Friendium’s instructions, such as analytics, infrastructure, or security partners. These parties are contractually bound to process data only as directed by Nexa-Group.

5. Legal Basis for Cookie Use

Friendium relies on different legal bases depending on the type of cookie and jurisdiction:

• Strictly necessary cookies are used based on legitimate interest and contractual necessity.
• Functional and analytics cookies may require user consent in certain jurisdictions.
• Advertising cookies, where applicable, are used only with explicit consent.

6. Cookie Management & User Choices

Users can control cookies through:

• Browser settings (blocking or deleting cookies).
• Operating system or device-level controls.
• Friendium’s cookie preference tools (where available).

Please note that disabling certain cookies may affect the availability and functionality of Friendium services.

7. Data Retention

Cookies are retained for varying durations depending on their purpose. Session cookies expire when the session ends, while persistent cookies remain for defined periods unless deleted.

8. International Data Transfers

Cookie-related data may be processed in jurisdictions outside the user’s country. Appropriate safeguards are applied in accordance with applicable data protection laws.

9. Updates to This Cookie Policy

Friendium may update this Cookie Policy to reflect changes in technology, law, or business practices. Updates will be posted on this page and take effect as indicated.

10. Contact Information

Privacy & Cookies: privacy@friendium.com
Data Protection Officer: dpo@nexa-group.org
Legal: legal@friendium.com