Advertiser Content Restrictions

1. Policy Purpose & Enforcement Authority

ReelCiety operates under a zero-tolerance approach to unlawful, deceptive, or harmful advertising. This policy supplements the Ads & Sponsorship Policy and applies to all advertisers, agencies, creators, brand partners, affiliates, and third-party intermediaries. Nexa-Group retains full discretion to approve, restrict, suspend, or permanently prohibit advertising content at any time.

2. Universal Advertising Standards

All advertising content must:

• Comply with applicable local, national, and international laws
• Be truthful, verifiable, and not misleading
• Respect user safety, dignity, and platform integrity
• Not exploit emotional vulnerability, fear, or crisis events
• Adhere to ReelCiety Community Guidelines and Safety Policies

3. Prohibited Advertising Categories (Absolute Ban)

The following categories are strictly prohibited from advertising on ReelCiety under any circumstances:

• Illegal drugs, narcotics, or controlled substances
• Weapons, firearms, explosives, or weapon accessories
• Human trafficking, escorting, or sexual exploitation
• Child sexual abuse material (CSAM) or suggestive content involving minors
• Terrorist organizations, extremist ideology, or violent propaganda
• Fraud schemes, pyramid schemes, or deceptive financial practices
• Stolen goods, counterfeit products, or IP-infringing items
• Malware, spyware, hacking tools, or surveillance software

4. Restricted Advertising Categories (Conditional Approval)

Certain advertising categories require enhanced review, documentation, and approval:

• Alcohol-related products (age-gated and jurisdiction-specific)
• Gambling, betting, or gaming services (where legal)
• Financial services, crypto-assets, and investment products
• Medical devices, pharmaceuticals, and supplements
• Political, electoral, or issue-based advertising

Advertisers in these categories may be required to submit licenses, certifications, compliance attestations, and regional targeting controls.

5. Misleading & Deceptive Practices

Advertisements may not include:

• False claims, exaggerated results, or unsubstantiated guarantees
• Before-and-after imagery that misrepresents outcomes
• Fake testimonials or impersonation of public figures
• Manipulative countdowns, urgency traps, or dark patterns
• Hidden fees, undisclosed subscriptions, or bait-and-switch tactics

6. Targeting & Audience Restrictions

Advertisers must not target users based on sensitive personal data, including:

• Health conditions or medical history
• Religious beliefs or political ideology
• Sexual orientation or protected characteristics
• Personal hardship, grief, or crisis exposure

Advertising directed at minors is subject to strict limitations and may be prohibited entirely depending on jurisdiction.

7. Visual & Creative Content Standards

As a visual-first platform, ReelCiety enforces additional safeguards:

• No graphic violence, gore, or shocking imagery
• No sexualized imagery intended to manipulate engagement
• No use of fear-based imagery to coerce action
• No deepfakes or synthetic media without disclosure

8. Landing Pages & External Destinations

Ads must not redirect users to:

• Malicious, deceptive, or unsafe websites
• Pages containing prohibited or illegal content
• Sites designed to harvest credentials or personal data
• Pages that auto-download software or redirect repeatedly

9. Political & Civic Advertising Restrictions

Political and civic ads may be subject to:

• Identity verification of advertisers
• Mandatory disclosure and labeling
• Geographic targeting limitations
• Temporary suspensions during sensitive election periods

10. Enforcement Actions

Violations of this policy may result in:

• Immediate rejection or removal of advertisements
• Account warnings or advertising suspension
• Demonetization of associated creator accounts
• Permanent ban from advertising on ReelCiety
• Referral to regulators or law enforcement

11. Audits & Ongoing Monitoring

ReelCiety and Nexa-Group may conduct periodic audits of advertising content, targeting logic, and advertiser behavior. Continued access to advertising systems is contingent upon compliance.

12. Limitation of Liability

Nexa-Group assumes no liability for advertiser claims, products, or services. Advertisers bear sole responsibility for compliance and consumer harm arising from their campaigns.

13. Policy Updates

This policy may be updated to reflect regulatory changes, platform evolution, or emerging risks. Continued advertising activity constitutes acceptance of updates.

14. Contact

Advertising Compliance: ads@reelciety.com
Brand Safety: brandsafety@reelciety.com
Legal: legal@nexa-group.org