Search & Discovery Transparency Policy

1. Purpose & Commitment to Transparency

ReelCiety is a visual-first discovery platform designed to help users explore photos, videos, creators, and trends in a fair, relevant, and safe manner. This Search & Discovery Transparency Policy exists to explain—at a high level—how discovery systems operate without compromising platform security, proprietary technology, or safety enforcement mechanisms.

ReelCiety, operated by Nexa-Group, is committed to responsible algorithmic governance, non-deceptive discovery practices, and compliance with global transparency expectations from regulators, users, and partners.

2. Discovery Surfaces Covered by This Policy

This policy applies to all discovery and visibility surfaces on ReelCiety, including:

• Global and local search results
• Explore and discovery feeds
• Hashtag and topic pages
• Trending content sections
• Recommended creators and accounts
• Suggested posts, reels, or stories

3. Core Ranking Principles

While ReelCiety does not disclose proprietary ranking formulas, discovery systems are generally guided by the following principles:

• Relevance: Matching content to user interests, interactions, and context.
• Quality: Prioritizing authentic, original, and high-quality content.
• Safety: Reducing exposure to harmful, abusive, or misleading material.
• Integrity: Limiting manipulation, spam, and coordinated abuse.
• Diversity: Encouraging varied creators, perspectives, and content types.

4. Signals That May Influence Discovery

Discovery systems may consider a combination of behavioral, contextual, and content-based signals, including but not limited to:

• User engagement (likes, comments, shares, watch time)
• Content freshness and recency
• Account authenticity and history
• Reported content or enforcement history
• Hashtag usage and relevance
• Geographic and language relevance

Signals are evaluated holistically and do not guarantee visibility or ranking.

5. What Does NOT Influence Discovery

ReelCiety does not sell organic discovery placement. The following do not directly guarantee improved ranking:

• Payment for ads (ads are clearly labeled and separated)
• Follower count alone
• Manual favoritism or personal relationships
• Political affiliation or ideology
• Off-platform influence or pressure

6. Hashtags, Trends & Topic Pages

Hashtags and topic pages aggregate content based on relevance and integrity checks. ReelCiety may limit, disable, or moderate hashtags that are:

• Associated with harassment or hate campaigns
• Used for spam or manipulation
• Connected to real-world harm or crises
• Used to spread misinformation

7. Integrity Protections & Abuse Prevention

Discovery systems incorporate safeguards to detect and reduce:

• Bot-driven engagement
• Fake accounts and coordinated networks
• Engagement farming or artificial boosting
• Mass-report abuse or brigading

Content or accounts engaging in such behavior may experience reduced visibility or removal from discovery surfaces.

8. Visibility Limitations & Enforcement

Content may be excluded or limited in discovery if it:

• Violates Community Guidelines
• Is under review or appeal
• Contains sensitive or borderline material
• Is subject to legal or regulatory constraints

9. User Controls & Personalization

Users may influence discovery experiences by:

• Following or unfollowing accounts
• Muting topics or hashtags
• Blocking users
• Reporting unwanted content
• Adjusting content preference settings where available

10. Regulatory & Legal Considerations

ReelCiety’s discovery systems are designed to comply with applicable laws, including consumer protection, online safety, competition, and transparency regulations. Adjustments may be made to comply with regional requirements.

11. Changes to Discovery Systems

ReelCiety may update discovery mechanisms to improve relevance, safety, or compliance. Significant changes may be communicated via transparency updates or policy revisions.

12. Contact

Transparency & Integrity: transparency@reelciety.com
Policy Questions: policy@reelciety.com
Legal & Compliance: legal@nexa-group.org