Branded Content & Disclosure Policy

1. Purpose & Regulatory Alignment

Friendium is committed to maintaining transparency in commercial communications. This policy aligns with applicable advertising regulations, including but not limited to FTC endorsement guidelines, EU consumer protection laws, and other international disclosure standards.

Users are responsible for complying with all local laws governing advertising, endorsements, and commercial speech.

2. Scope of Branded Content

Branded content includes any post, story, video, live stream, message, or other content that features or promotes a brand, product, service, or organization in exchange for value.

“Value” includes monetary payment, free products, discounts, services, gifts, equity, travel, or any other material benefit.

3. Who Must Comply

This policy applies to:

• Individual users
• Creators and influencers
• Public figures
• Businesses and brands
• Agencies and intermediaries

4. Mandatory Disclosure Requirements

All branded content must be clearly and conspicuously disclosed. Disclosures must:

• Be visible without requiring user interaction
• Be understandable to an average user
• Appear at the beginning of the content or caption
• Use plain language such as “Paid Partnership”, “Sponsored”, or “Ad”

5. Prohibited Disclosure Practices

The following practices are prohibited:

• Hidden or misleading disclosures
• Disclosures buried in hashtags or comments
• Using ambiguous terms such as “Thanks to…” without context
• Attempting to obscure or minimize the commercial nature of content

6. Accuracy & Truthfulness Standards

Branded content must:

• Be truthful and not misleading
• Reflect genuine opinions where endorsements are claimed
• Avoid false claims, exaggerations, or unsubstantiated promises
• Disclose material limitations or risks where applicable

7. Restricted & Prohibited Content Categories

Branded content promoting the following is prohibited or restricted:

• Illegal goods or services
• Weapons, drugs, or controlled substances
• Financial scams or deceptive investment schemes
• Medical or health claims without authorization
• Political advertising without required disclosures

8. Brand Responsibilities

Brands engaging in partnerships on Friendium must:

• Ensure partners comply with disclosure requirements
• Provide accurate product and legal information
• Refrain from pressuring creators to conceal sponsorships
• Comply with applicable advertising and consumer laws

9. Creator & Influencer Responsibilities

Creators and influencers are responsible for:

• Proper disclosure of all material connections
• Compliance with platform and legal standards
• Ensuring content does not mislead or harm audiences

10. Political, Social & Issue Advertising

Content related to political, social, or public issues may be subject to additional verification, disclosure, or restrictions under separate policies.

11. Monitoring, Audits & Enforcement

Friendium may monitor branded content for compliance. Enforcement actions may include:

• Content removal
• Monetization suspension
• Account restrictions
• Termination of repeat violators

12. Repeat Violations & Escalation

Repeated or intentional violations may result in:

• Permanent loss of monetization privileges
• Advertising bans
• Account suspension or termination

13. Legal & Platform Liability Disclaimer

Friendium and Nexa-Group are not responsible for the accuracy of branded content created by users. Responsibility lies solely with the content creator and sponsoring entity.

14. Policy Updates & Amendments

This policy may be updated to reflect changes in law, regulation, or platform practices. Continued use of Friendium constitutes acceptance of updates.

15. Contact

Advertising & Branded Content: ads@friendium.com
Compliance & Disclosure: compliance@friendium.com
Legal: legal@friendium.com