Ethics & ESG Statement

1. Purpose & Scope

ReelCiety is built on the principle that long-term value creation requires ethical decision-making, responsible innovation, and accountability to users, creators, employees, regulators, and society at large. This statement establishes a unified framework for Environmental, Social, and Governance (ESG) practices that guide strategic decisions and daily operations.

This document applies to all ReelCiety services, subsidiaries, contractors, and business partners, and is overseen by Nexa-Group’s executive leadership and governance bodies.

2. Ethical Foundations

ReelCiety operates under a strict code of ethics emphasizing integrity, transparency, fairness, and respect for human rights. We expect all employees, officers, and partners to:

• Act honestly and in good faith
• Avoid conflicts of interest or disclose them promptly
• Comply with applicable laws, regulations, and platform policies
• Protect users from harm, exploitation, and deception

3. Environmental Responsibility (E)

ReelCiety recognizes its responsibility to minimize environmental impact while operating a global digital platform. Our environmental commitments include:

• Efficient infrastructure usage and optimization of compute resources
• Preference for data centers and cloud providers with sustainability programs
• Reduction of unnecessary data storage and duplication
• Internal initiatives to reduce waste and energy consumption

While ReelCiety is a digital-first company, we continuously assess opportunities to further reduce our environmental footprint as technology and best practices evolve.

4. Social Responsibility (S)

ReelCiety’s social commitments focus on user safety, creator well-being, inclusion, and positive societal impact.

• Strong safety frameworks to combat harassment, abuse, and exploitation
• Zero tolerance for child endangerment and illegal content
• Support for mental health, crisis intervention, and well-being resources
• Accessibility and inclusion for users with disabilities
• Global respect for cultural diversity and local laws

5. Creator & Community Impact

Creators are a core pillar of ReelCiety’s ecosystem. We commit to:

• Fair and transparent monetization systems
• Clear rules around advertising, sponsorships, and paid content
• Protection against harassment, impersonation, and abuse
• Responsible handling of disputes, appeals, and enforcement actions

6. Governance Principles (G)

ReelCiety follows strong governance standards aligned with Nexa-Group’s corporate governance framework. Governance priorities include:

• Clear accountability for executive and management decisions
• Separation of operational, legal, and oversight functions
• Independent review of high-risk or sensitive decisions
• Regular audits, risk assessments, and compliance reviews

7. Risk Management & Oversight

ESG risks are integrated into ReelCiety’s broader risk management processes. This includes:

• Assessment of algorithmic and societal impacts
• Monitoring of misinformation, election integrity, and public safety risks
• Data protection, cybersecurity, and privacy risk evaluation
• Reputational and regulatory risk mitigation

8. Transparency & Reporting

ReelCiety is committed to transparency through public reporting and disclosures, including:

• Annual Transparency Reports
• Safety and enforcement summaries
• Regulatory disclosures where required
• Clear communication of policy updates and material changes

9. Human Rights Commitment

ReelCiety supports internationally recognized human rights principles. We seek to:

• Protect freedom of expression within legal and safety limits
• Prevent discrimination, hate, and targeted harassment
• Respect privacy and data protection rights
• Cooperate responsibly with lawful government requests

10. Compliance & Legal Alignment

This ESG framework aligns with applicable laws and emerging global standards, including:

• EU Digital Services Act (DSA)
• GDPR and global privacy regulations
• Consumer protection and advertising laws
• International anti-corruption and sanctions regimes

11. Continuous Improvement

ReelCiety treats ESG as an evolving commitment. Policies, controls, and practices are reviewed regularly and updated to reflect:

• Regulatory changes
• Technological advancements
• User and stakeholder feedback
• Independent audits and assessments

12. Accountability & Enforcement

Violations of ethical standards may result in disciplinary action, termination of access, contractual remedies, or legal escalation where appropriate.

13. Contact & Governance Oversight

Ethics & Governance: ethics@reelciety.com
Compliance: compliance@reelciety.com
Nexa-Group Legal: legal@nexa-group.org