Political & State Media Labeling Enforcement Guide

This guide explains how Vibble assigns labels to political entities, state-affiliated media, government-controlled outlets, and public-interest communications.

1. Purpose

Labels increase transparency for users by identifying accounts that represent governments, political actors, or media organizations with state influence.

2. Label Categories

  • Government Verification (Grey Badge): Official government accounts
  • State-Affiliated Media Label: Organizations funded or controlled by governments
  • Government-Controlled Media Label: Direct editorial control by state actors
  • Political Candidate / Party Labels: For election periods
  • Public Interest Labels: Context for crisis, elections, misinformation

3. Criteria for State-Affiliated Media

Organizations may receive this label if:

  • The state has significant editorial influence
  • Funding is primarily from government sources
  • Regulatory structures shape editorial outcomes
  • Leadership is appointed or approved by government

4. Government-Controlled Media

Applied when:

  • Content direction is controlled by government bodies
  • Journalists are subject to political directives
  • Editorial independence is compromised

5. Election Labeling

During elections, Vibble may label:

  • Political candidates
  • Political parties
  • Election authorities

Labels may include voting information, fact-check links, or disclaimers.

6. Enforcement Actions

  • Reduced visibility for state propaganda
  • Context panels on misleading political content
  • Removal of coordinated misinformation campaigns
  • Limits on monetization for state-controlled media

7. Appeals

Organizations may dispute a label by providing evidence of editorial independence.

Email: labels@vibble.com

8. Contact

Political Integrity: elections@vibble.com
Media Governance: media@vibble.com
Nexa Group Public Affairs: publicaffairs@nexa-group.org

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